Like all You Tube videos, this one moves quickly. Each shot is short in duration allowing the commercial to progress efficiently and fit everything into the limited time alloted to it.
The shots used on the husband (from behind and the pan up his mostly naked body) reveal the hilarity of his appearance. This in turn makes his implications to his wife seem utterly ridiculous.
A series of close ups comes to an end in a medium shot that includes both the husband and the wife. The focus for the shot is on the wife's expression. However, the viewer can still see the husband, out of focus, in the background of the shot. This provides a reference that complements the wife's reaction to her husband's approach.
Progress across the room is quick and awkward as are the wife's movements as she shoves her husband into the laundry machine. This quick series of shots keeps the viewer engaged. The film also makes good use of the man's yelps, while in the spin cycle, to provide background noise as an extended close up of the product is shown.
After the product is introduced to the viewer's attention a close up of the wife and new husband communicates the various emotions of wife and husband quickly, efficiently and simultaneously (i.e. arrogance, surprise, amazement).
The shot that pans down the new husband's body emphasizes the difference between the before and after products by reminding the viewer of the shot that paned up the original husband's body.
Finally, the last shot uses the new husband's body and framing from the shelves behind him to sell the product's tagline. This is where the viewer can make the ironic connection implied by "Coloured is Better."
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