My poster advertises for a futuristic living community based in space called Jupiter Station. The intent of the poster is to communicate a diverse community with as little text as possible. The three text pieces read top to bottom and left to right to make for easy and efficient viewing purposes. The images in the design on the left connote different lifestyles and center about the statement, "a living community with a place for everyone." The four images of the man, the women, the child and the married couple act in conjunction to further the theme of diversity within the larger community. I designed the poster so that the left hand side would communicate themes about what was represented on the right in order to advertize specific qualities about the station. When someone sees the poster their attention will be drawn from the top left along the bright comet towards the space apartment complex (Jupiter Station). The right half of the poster (secondary to the viewer's attention) communicates minor themes to advertize the station. The two space jets headed in the direction of the station imply travel to and from the station is possible and accessible. The trademark symbol to the bottom right of the station indicates a certain professional quality to the establishment, but it is nonetheless contained to the side by the station in order to keep it from detracting for the larger themes already stated. Finally, the catch-phrase at the bottom acts as a send off for the poster at a point where the viewer's attention would naturally detatch. The phrase lends a certain playfullness to otherwise serious themes communicated by the poster to leave the viewer feeling comfortable with the advertizement.
Citations for images:
www.inhabitat.com
www.drexfiles.wordpress.com
www.martianchronicles.wordpress.com
www.whateverlah.com
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